Every five minutes, it seems there’s another men’s skin product that professes to be better than the one that came out five minutes before, promising to solve a problem that has already been solved by several products that came before it (but with way cooler packaging, of course). And every twenty minutes, I get an email from a PR person wanting me to write about one of these revolutionary new products that’s going to change shaving and skincare as we know it. It’s a saturated market that can be confusing to even the most educated consumer.